CASE STUDY: Mazda Dealership Intranet

The goal of the discovery phase was to draw on the collective knowledge of the users of each system; Mazda employees for Intranet and MXConnect, Dealership employees for the dealer comms tool and MXConnect. A thorough and detailed discovery process was carried out over the course of several months and encompassed a range of methodologies and tools.

Project Goals

Implementation of the recommended experience and technical infrastructure should work to impact:

• Website adoption and usage [compared to baseline of current state]
• Improved user perception of MNAO support channels
• Decreased platform management/maintenance

Project Deliverables

• POV on experience and consolidation of the aforementioned sites
• Technical POV/recommendation for the site migration
• Full project scope (next steps)
• High-level roadmap of the project
• Concept, Strategy and Design

Content

Information Architecture

Research

Wireframes

MVP

Design